Privacy Policy

Effective Date: May 20, 2026

Gold Coast IVF (“we,” “us,” or “our”), operated by Reproductive Medicine and Surgery, PC (DBA Gold Coast IVF), is committed to protecting the privacy of our patients, website visitors, and prospective patients. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information.

By using our website, submitting a form, opting in to receive SMS text messages, or otherwise communicating with us, you agree to the terms of this Privacy Policy.

This policy may be updated from time to time. The most current version will always be posted on this page with an updated effective date.

Information We Collect

We may collect the following types of information:

• Contact information: Name, email address, mailing address, phone number (including mobile phone number)
• Demographic information: Postcode, age, preferences, and interests
• Health and inquiry information: Information you voluntarily provide regarding your fertility interests, medical history, or reason for contacting us
• SMS consent data: Records of your opt-in to receive text messages from Gold Coast IVF, including date, time, source of opt-in (e.g., Facebook Lead Form, website form, in-office consent), and the consent language you agreed to
• Website usage information: Pages visited, time spent on site, browser type, device information, IP address, and referring website
• Cookies and tracking data: As described in the “Cookies and Tracking Technologies” section below

We collect information when you submit a form on our website, contact us via phone or email, schedule an appointment, become a patient, opt in to receive SMS messages, or browse our website.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the information or services you request
• To schedule and confirm appointments and consultations
• To provide patient care and communicate about your treatment
• To send appointment reminders, follow-up communications, and patient care messages via phone, email, or SMS (when you have opted in)
• To improve our website, services, and patient experience
• To send occasional informational emails about our practice, services, or educational content (you may unsubscribe at any time)
• To comply with legal, regulatory, and medical record-keeping obligations
• To protect our practice, our patients, and our staff from fraud, abuse, or unauthorized activity

SMS / Mobile Messaging Privacy

When you opt in to receive SMS text messages from Gold Coast IVF — whether through a Facebook Lead Form, our website, in-office consent form, or any other opt-in method — we collect your mobile phone number and a record of your consent (including the date, time, and source of opt-in). This information is used solely to communicate with you regarding your inquiry, appointment scheduling, appointment reminders, consultation follow-up, and patient care communications from Gold Coast IVF.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of personal information sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.

Message frequency varies based on your interactions with our practice. Message and data rates may apply depending on your mobile carrier and plan. Gold Coast IVF is not responsible for delayed or undelivered messages.

You may opt out of SMS communications at any time by replying STOP to any text message from Gold Coast IVF. You will receive a confirmation of your opt-out. For help, reply HELP or contact us at (516) 682-8900 or [email protected].

Protected Health Information (HIPAA)

If you become a patient of Gold Coast IVF, your medical information will be governed by the Health Insurance Portability and Accountability Act (HIPAA) and our separate Notice of Privacy Practices, which is provided to all patients. This Privacy Policy applies to information collected through our website and general communications and does not replace the HIPAA-specific protections that apply to patient medical records.

How We Share Information

Gold Coast IVF does not sell, rent, or lease your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers: We may share information with trusted third-party vendors who help us operate our website, manage communications, schedule appointments, or process payments. These vendors are contractually obligated to protect your information and use it only for the purposes we specify.
• Medical and care coordination: With your authorization, we may share medical information with other healthcare providers involved in your care, as governed by HIPAA.
• Legal obligations: We may disclose information when required by law, court order, or government request, or to protect the rights, property, or safety of Gold Coast IVF, our patients, or others.

Mobile phone numbers and SMS opt-in consent data are excluded from all third-party sharing and will never be shared with third parties or affiliates for any purpose, including marketing, promotional, or analytics purposes.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as pixels and analytics tools) to:

• Analyze website traffic and usage patterns
• Improve website functionality and user experience
• Personalize content and remember your preferences
• Support our advertising efforts on platforms like Facebook, Instagram, and Google

A cookie is a small file placed on your device that allows us to recognize you on future visits. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Disabling cookies may affect your ability to use certain features of our website.

For more details, please see our Cookie Policy.

Data Security

We are committed to protecting your information. We have implemented appropriate physical, electronic, and administrative safeguards to protect the information we collect against unauthorized access, disclosure, alteration, or destruction. While no method of transmission over the internet is 100% secure, we take reasonable steps to maintain the security of your information.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to legal and medical record-keeping requirements.
• Opt-out of marketing: You may opt out of marketing emails by clicking “unsubscribe” in any email, and you may opt out of SMS messages by replying STOP.
• Opt-out of cookies: You may disable cookies through your browser settings.

To exercise any of these rights, contact us at [email protected] or (516) 682-8900.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

Our services are intended for adults 18 years of age or older. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Gold Coast IVF Reproductive Medicine and Surgery, PC 246 Crossways Park Drive West Woodbury, NY 11797 Phone: (516) 682-8900 Email: [email protected]